SUBways / the subway
the hooded generation
// the amsterdam subway
2010
a
vital element of nowadays generation is the hooded sweater, also known as
the hoodie. In your hoodie you feel save, it serves as a shield against the outer world. In this subway the hoodie is metaphor for the subway. It protects you and provides
a shield when it runs underneath the city and takes you to your destination.
//the Amsterdam subway
for
the design of ‘the hooded generation’ subway hooded sweaters where made that contain
a especially designed ‘subway print’. The print graphically show the feeling of
travelling by subway. It contains platform stations of Tokyo, subway maps of
Paris and Amsterdam and waiting crowds. You can also find parts of
conversations in the subway. Everybody knows the scenario: someone answers his phone and asks:
“where are you?”
on the other side of the phone you hear someone yelling:
“Dude!! I’m already at central station!”.
The hooded generation subway is on track
at the lines 53 & 54.
look out for #29 a.
it will travel until +/- 2014
Commissioned by GVB Amsterdam
